Campaign manager

thumb|Campaign Managers' Meeting, 25-26 April 2016, [[Sofia, Bulgaria ]]

A campaign manager, campaign chairperson, or campaign director is an individual whose role is to coordinate a political campaign's spending, broad tactics, and hiring.

The modern concept of the campaign manager began to take shape in the late 19th century. During Grover Cleveland's 1892 presidential campaign, his managers organized a public notification ceremony at Madison Square Garden in New York, departing from the tradition of private notification ceremonies held in the nominee's home. The role became more firmly established during the 1896 presidential election, when Mark Hanna, a businessman and friend of Republican candidate William McKinley, left his business interests to serve as McKinley's national campaign manager. Hanna developed a strategy that included formalizing relationships between the political party and corporate contributors, positioning the president as party leader, and organizing an elaborate campaign staff devoted to distributing campaign materials to the widest possible audience.

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