The California Raisin Advisory Board (or CALRAB) was a California state marketing commission based in Fresno, California that was created in the mid-1900s to coordinate the regulation and promotion of the state's raisin crop. The group became most noted from 1986 to 1994 for developing an international advertising campaign using The California Raisins claymation characters. Although popular with the public, the California Raisin campaign eventually failed because its production cost the raisin growers almost twice their earnings. Following the board's collapse, the California Raisins became (intellectual) property of the state of California.
California Raisin Advisory Board
92 words updated Jun 20, 2026, 4:54 AM
