Bubble Yum is a brand of bubble gum marketed by The Hershey Company. It was first sold by Life Savers in test markets in the Western U.S. in 1974. National distribution began in 1976.
History
In 1977, rumors began to spread that the gum's softness and ease of chewing were due to the addition of spider eggs. The Life Savers Company addressed the issue with an official full-page rebuttal printed in prominent U.S. newspapers (including The New York Times), to dispel the rumor and restore public confidence. Nabisco bought Life Savers in 1981, and The Hershey Company acquired the Bubble Yum brand in 2000.
Mascot
Bubble Yum's official mascot is Floyd D. Duck, an anthropomorphic punk-style duck character.