Blue Rock Records was an American record label, a subsidiary of Mercury Records, and like their parent, based in Chicago between 1964 and 1969. Blue Rock, headed by Carl Proctor, was an attempt by major label Mercury to enter the burgeoning soul music market. The label produced records in-house as well as releasing efforts produced independently. The in-house producers were based in Chicago and New York. Another artist signed to the label who received a modicum of success was Dee Dee Warwick, sister of Dionne Warwick, who hit with "We're Doing Fine" in 1965.
The imprint was put on hiatus in 1966 but was relaunched in 1968. Jack Daniels was put in charge of A&R and production, but by 1970, the label was once again discontinued.