William Sweetenham AM (born 23 March 1950) is an elite swimming coach. He has coached swimming teams of Australia, Britain, Hong Kong and the Argentina national swimming team. During his career, Sweetenham was Head National Team Coach at five Olympic Games, coached 27 medallists at the Olympic Games and World Championships, and nine world record holders. He was the National Performance Director for British Swimming from November 2000 to September 2007. Prior to the 2004 Athens Olympic Games, Sweetenham's tenure as Director marked considerable progress in British swimming. Britain won as many medals at the 2001, 2003 and 2005 Swimming World Championships as it had at all previous World Championships back to 1973. Sweetenham had previously indicated that he would not renew his contract, which was due for renewal following the 2008 Summer Olympics in Beijing.
Argentina
The Argentina Federation of Water Sports reported in 2013 about the arrival of Bill Sweetenham, for beginning work in conjunction with the national team and in order to improve the areas of training, technical training bodies, and sports organizations in the coming years. This initiative was supported by the ENARD and Sports Secretary's Office, will have to Sweetenham until day 28 in Argentina.
Publishing
Sweetenham has been a prolific contributor to swimming coaching.
- 1981 – Australian Swim Coach of the Year
- 1986 – Awarded "Most outstanding contribution to Australian Swimming"