The bias blind spot is the cognitive bias of recognizing the impact of biases on the judgment of others, while failing to see the impact of biases on one's own judgment. The term was created by Emily Pronin, a social psychologist from Princeton University's Department of Psychology, with colleagues Daniel Lin and Lee Ross. The bias blind spot is named after the visual blind spot. Most people appear to exhibit the bias blind spot. In a sample of more than 600 residents of the United States, more than 85% believed they were less biased than the average American. Only one participant believed that they were more biased than the average American. People do vary with regard to the extent to which they exhibit the bias blind spot. This phenomenon has been successfully replicated and it appears that in general, stronger personal free will beliefs are associated with bias blind spot. It appears to be a stable individual difference that is measurable.
The bias blind spot appears to be a true blind spot in that it is unrelated to actual decision making ability. Performance on indices of decision making competence are not related to individual differences in bias blind spot. In other words, most people appear to believe that they are less biased than others, regardless of their actual decision making ability.
Self-enhancement biases may play a role, in that people are motivated to view themselves in a positive light. Biases are generally seen as undesirable, so people tend to think of their own perceptions and judgments as being rational, accurate, and free of bias. The self-enhancement bias also applies when analyzing our own decisions, in that people are likely to think of themselves as better decision-makers than others. They displayed standard biases, for example rating themselves above the others on desirable qualities (demonstrating illusory superiority). The experimenters explained cognitive bias, and asked the subjects how it might have affected their judgment. The subjects rated themselves as less susceptible to bias than others in the experiment (confirming the bias blind spot). When they had to explain their judgments, they used different strategies for assessing their own and others' bias.
Pronin and Kugler's interpretation is that, when people decide whether someone else is biased, they use overt behaviour. On the other hand, when assessing whether they themselves are biased, people look inward, searching their own thoughts and feelings for biased motives. Since biases operate unconsciously, these introspections are not informative, but people wrongly treat them as reliable indication that they themselves, unlike other people, are immune to bias.
Pronin also hypothesizes ways to use awareness of the bias blind spot to reduce conflict, and to think in a more "scientifically informed" way. Although we are unable to control bias on our own cognitions,