Arnold Daniel Palmer (September 10, 1929 – September 25, 2016) was an American professional golfer who is widely regarded as one of the greatest and most charismatic players in the sport's history. Since embarking on a professional career in 1955, he won numerous events on both the PGA Tour and the circuit now known as PGA Tour Champions. Nicknamed "the King", Palmer was one of golf's most popular stars and seen as a trailblazer, the first superstar of the sport's television age, which began in the 1950s.

Palmer's social impact on golf was unrivaled among fellow professionals; his modest origins and plain-spoken popularity helped change the perception of golf from an elite, upper-class pastime of private clubs to a more populist sport accessible to middle and working classes via public courses. Palmer, Jack Nicklaus, and Gary Player were "The Big Three" in golf during the 1960s; they are credited with popularizing and commercializing the sport around the world.

In a career spanning more than six decades, Palmer won 62 PGA Tour titles from 1955 to 1973. He is fifth on the Tour's all-time victory list, trailing only Sam Snead, Tiger Woods, Jack Nicklaus, and Ben Hogan. He won seven major titles in a six-plus-year domination from the 1958 Masters to the 1964 Masters. He also won the PGA Tour Lifetime Achievement Award in 1998, and in 1974 was one of the 13 original inductees into the World Golf Hall of Fame.

Early life

180px|thumb|Palmer in 1953

Arnold Daniel Palmer was born on September 10, 1929, to Doris (née Morrison) and Milfred Jerome "Deacon" Palmer in Latrobe, Pennsylvania, a working-class steel mill town. He learned golf from his father, who had suffered from polio at a young age and was head professional and greenskeeper at Latrobe Country Club, which allowed young Palmer to accompany his father as he maintained the course.

Palmer attended Wake Forest College<!--Became "University" in 1967.--> on a golf scholarship. After Palmer's enlistment term ended, he returned to college and competitive golf.

Palmer is also credited by many for securing the status of The Open Championship (British Open) among U.S. players. Before Ben Hogan won that championship in 1953, few American professionals had traveled to play in The Open, due to its extensive travel requirements, its relatively small purse, and the style of its links courses (radically different from most American courses). Palmer wanted to emulate the feats of his predecessors Bobby Jones, Sam Snead and Hogan in his quest to become a leading American golfer.

In particular, Palmer traveled to Scotland in 1960 to compete in the British Open for the first time. He had already won both the Masters and U.S. Open and was trying to emulate Hogan's 1953 feat of winning all three tournaments in a single year. Although he failed to win, losing out to Kel Nagle by a single shot, Palmer went on to win the Open Championship in 1961 and 1962, and last played in it in 1995. Martin Slumbers, chief executive of The R&A, called Palmer "a true gentleman, one of the greatest ever to play the game and a truly iconic figure in sport".

Palmer's most prolific years were 1960–1963, when he won 29 PGA Tour events, including five major tournaments, in four seasons. In 1960, he won the Hickok Belt as the top professional athlete of the year and Sports Illustrated magazine's "Sportsman of the Year" award. He built up a wide fan base, often referred to as "Arnie's Army", and in 1967 he became the first man to reach $1million in career earnings on the PGA Tour. By the late 1960s Jack Nicklaus and Gary Player had both acquired clear ascendancy in their rivalry, but Palmer won a PGA Tour event every year from 1955 to 1971 inclusive, and in 1971 he enjoyed a revival, winning four events.

For each of his wins at the Masters, Palmer's caddie was Nathaniel "Iron Man" Avery; at the time, Augusta National required all golfers to use the club's own caddies.

Palmer won the Vardon Trophy for lowest scoring average four times: 1961, 1962, 1964, and 1967. He played on six Ryder Cup teams: 1961, 1963, 1965, 1967, 1971, and 1973.

Palmer was eligible for the Senior PGA Tour (now PGA Tour Champions) from its first season in 1980, and he was one of the marquee names who helped it to become successful. He won ten events on the tour, including five senior majors.

thumb|Palmer gives President [[George W. Bush golf tips before being awarded the Presidential Medal of Freedom, 2004]]

In 2004, he competed in the Masters Tournament for the last time, marking his 50th consecutive appearance in that event. At his death, he and Jack Nicklaus were the only two Masters champions to be regular members of Masters organizer Augusta National Golf Club (as opposed to the honorary membership the club grants to all Masters champions).

From 2007 until his death, Palmer served as an honorary starter for the Masters. He retired from tournament golf on October 13, 2006, when he withdrew from the Champions Tours' Administaff Small Business Classic after four holes due to dissatisfaction with his own play. He played the remaining holes but did not keep score.

Golf businesses

Palmer had a diverse golf-related business career, including owning the Bay Hill Club and Lodge in Orlando, Florida, which is the venue for the PGA Tour's Arnold Palmer Invitational (renamed from the Bay Hill Invitational in 2007), helping to found The Golf Channel, and negotiating the deal to build the first golf course in the People's Republic of China. This led to the formation of Palmer Course Design in 1972, which was renamed Arnold Palmer Design Company when the company moved to Orlando, Florida, in 2006. In 1971, he purchased Latrobe Country Club (where his father used to be the club professional) and owned it until his death. On March 12, 2014, a Florida jury ruled in favor of Gotta Have It on its breach of contract and other related claims. The same jury rejected the counterclaims of Palmer and Woods, and awarded Gotta Have It $668,346 in damages.

One of Palmer's most recent products (mass-produced starting in 2001) is a branded use of the beverage known as the Arnold Palmer, which combines sweetened iced tea with lemonade.

Automotive businesses

As a member of the Lincoln-Mercury Sports Panel, in the early 1970s Palmer was a brand ambassador for Lincoln-Mercury. In 1974, Palmer, along with partners Mark McCormack and Don Massey, purchased a Cadillac dealership in Charlotte, North Carolina. Over the years, Palmer would acquire several other dealerships in several states including a Buick-Cadillac store in his hometown of Latrobe. The Latrobe dealership, known as Arnold Palmer Motors, closed in 2017 after 36 years in business and several months after his death.

Legacy

He is mentioned by James Bond's caddie in Goldfinger: "If that's [Goldfinger's] original ball, I'm Arnold Palmer."

In 2000, Palmer was ranked the sixth greatest player of all time in Golf Digest magazine's rankings, and by 2008 had earned an estimated $30&nbsp;million.

Palmer was inducted into Omicron Delta Kappa - The National Leadership Honor Society in 1964 at Wake Forest University. He won the inaugural Scripps Howard Super Sage Award in 2003. He was awarded the Presidential Medal of Freedom in 2004 and the Congressional Gold Medal in 2009. He was the first golfer to be awarded the Presidential Medal of Freedom and the second golfer, after Byron Nelson, to be awarded the Congressional Gold Medal.

In addition to Palmer's impressive list of awards, he was bestowed the honor of kicking off the Masters Tournament beginning in 2007. From 2007 to 2009, Palmer was the sole honorary starter. In 2010, longtime friend and competitor Jack Nicklaus was appointed by Augusta National to join Palmer. In 2012, golf's The Big Three reunited as South African golfer Gary Player joined for the ceremonial tee shots as honorary starters for the 76th playing of the Masters Tournament. In describing the effect that Palmer had on the sport, biographer James Dodson stated: