Anita Roddick - WikiHQ

Dame Anita Lucia Roddick ( Perella; 23 October 1942 – 10 September 2007) was a British businesswoman, human rights activist and environmental campaigner, best known as the founder of The Body Shop, The Body Shop International Limited, a cosmetics company producing and retailing natural beauty products which shaped ethical consumerism.<!--

--> The company was one of the first to prohibit the use of products being tested on animals in some of its products and one of the first to promote fair trade with developing countries.

Roddick was involved in activism and campaigning for environmental and social issues, including involvement with Greenpeace and the newspaper The Big Issue. In 1990, she founded Children on the Edge, a charitable organisation which helps disadvantaged children in Eastern Europe, Africa and Asia. She believed that business should offer a form of moral leadership, being a more powerful force in society than religion or government.

Early life

Anita Lucia Perella Her surname at birth was registered as Perella. She opened her second shop six months later. On her husband's return, he joined the business.

In a May 2002 article in The Globe and Mail, Jon Entine reported that Roddick had copied the name, concept and original brochures from the original Body Shop which was started in Berkeley, California in 1970 and had three stores when Roddick visited the Bay Area in the early 1970s. Roddick's original brochures were near-verbatim copies of material produced by the Berkeley-based Body Shop. As a consequence the original Body Shop renamed itself Body Time; it remained in business until April 2018.

By 1991, the Body Shop had 700 branches, and Roddick was awarded the 1991 World Vision Award for Development Initiative. In 1996 she told Third Way:

In 1997, Roddick developed Body Shop's most successful campaign, creating Ruby, the size 16 doll, who was thought to bear a passing resemblance to Barbie. The campaign evolved from positioning developed by ethical communications consultancy Host Universal, who created the image of the naked red-haired doll, hands behind her head and wind in her hair, that became the embodiment of the campaign. The photographer was Steve Perry.

By 2004, the company had 1,980 stores, serving more than 77 million customers throughout the world. It was voted the second most-trusted brand in the United Kingdom, and 28th top brand in the world.

In March 2006, L'Oréal purchased Body Shop for £652 million.<!--

--> Some controversy and criticism was raised, as L'Oréal was known to use animal testing and the company was part-owned by Nestlé, which had been criticised for its treatment of third-world producers. Roddick addressed the issues directly in an interview with The Guardian. It reported that:

<blockquote>...she sees herself as a kind of 'Trojan horse' who by selling her business to a huge firm will be able to influence the decisions it makes. Suppliers who had formerly worked with the Body Shop will in future have contracts with L'Oréal, and whilst working with the company 25 days a year Roddick was able to have an input into decisions. After the company entered the stock exchange in 1984, the first sponsorship, made possible by the money generated by the IPO, was for Greenpeace posters in 1985.

On 13 December 2005, the National Post reported that Roddick had announced that she intended to use her fortune for philanthropy; it was estimated at £51 million ($104 million).

Between 2009 and 2014, the Roddick Foundation gave four grants totalling £120,000 to CAGE, an organisation led by Mozzam Begg, that aimed "to raise awareness of the plight of the prisoners at Guantánamo Bay and other detainees held as part of the War on Terror". The Foundation, along with two other charities, agreed to cease funding CAGE under pressure from Britain's Charity Commission, which had expressed concern that funding CAGE risked damaging public confidence in charity. Lord Carlile, formerly the British Government's independent reviewer of anti-terrorism legislation, said: "I would never advise anybody to give money to CagePrisoners. I have concerns about the group".

In 2015, the Charity Commission agreed to cease to interfere with charities' right to fund CAGE, if they wished, following a judicial review which heard testimony that a British cabinet minister and US intelligence had applied pressure on the body to investigate CAGE.

Illness

In 2004, Roddick was diagnosed with liver cirrhosis due to long-standing hepatitis C. She did not reveal her illness until February 2007. She said, "I have hepatitis C. It's a bit of a bummer, but you groan and move on". and campaigned to increase awareness of the disease.

On 30 August 2007, less than two weeks before her death, she was a special guest in an episode of the live television programme Doctor, Doctor broadcast on Channel 5 in the UK. She discussed hepatitis C with the presenter and general practitioner, Mark Porter. Roddick said that she had developed cirrhosis of the liver, and that her main symptoms were itching and poor concentration. She briefly mentioned that medical treatment with interferon did not suit her. She said that she kept fit and active, and that she attended biannual out-patient hospital appointments in Southampton, as well as being kept under review by the liver transplant team at the Addenbrooke's Hospital in Cambridge.

Death

Dame Anita Roddick died of a stroke on 10 September 2007, after being admitted to St Richard's Hospital, Chichester, the previous evening suffering from a severe headache.

After her death, her widower, Gordon Roddick, founded 38 Degrees in her memory. He said, "I knew what would make Anita really laugh would be to cause a lot of trouble." Gordon ( Thomas Gordon Roddick) was knighted in the 2025 Birthday Honours.

Awards and honours

1984 – Veuve Clicquot Businesses Woman of the Year
1988 – Officer of the Order of the British Empire (OBE)
1988 – Honorary Doctorate from the University of Sussex
1991 – Center for World Development Education's World Vision Award, USA
1993 – Banksia Foundation's Australia Environmental Award
1993 – Mexican Environmental Achiever Award
1993 – National Audubon Society Medal, USA
1994 – Botwinick Prize in Business Ethics, USA
1994 – University of Michigan's Annual Business Leadership Award, USA
1995 - University of Victoria, Honorary Doctorate, Canada
1995 – Women's Business Development Center's First Annual Woman Power Award, USA
1996 – Women's Center's Leadership Award, USA
1996 – The Gleitsman Foundation's Award of Achievement, USA
1997 – United Nations Environment Programme (UNEP), Honouree, Eyes on the Environment
1999 – Honorary Degree (Doctor of Laws) from the University of Bath
1999 – British Environment & Media Award
1999 – Chief Wiper-Away of Ogoni Tears, Movement for the Survival of the Ogoni People, Nigeria
2001 – International Peace Prayer Day Organisation's Woman of Peace
2003 – Dame Commander of the Order of the British Empire (DBE)
2004 – Honorary Doctorate of Public Service, The Sage Colleges
2005 – Shell liveWIRE survey of inspirational role models, third place after 1) Richard Branson 2) Friends/family 3) Anita Roddick 4) James Dyson 5) Sahar Hashemi
2006 – Spirit of the Rainforest Award, Rainforest Action Network

Bibliography

Roddick wrote and published several books related to her business:

The Body Shop Book – Macdonald, 1985 ()
Mamatoto: the Body Shop Celebration of Birth – Virago, 1991 ()
(with Russell Miller) – Body and Soul – Ebury Press, 1991 ()
Take it personally: How Globalisation Affects You and Powerful Ways to Challenge It – Anita Roddick Books, 2004
Troubled Water: Saints, Sinners, Truth and Lies about the Global Water Crisis – Anita Roddick Books, 2004 (with Brooke Shelby Biggs)
Business as Unusual – Anita Roddick Books, 2005 () (Latest edition)

References

External links

AnitaRoddick.com (Roddick's website and blog)
College Students Pay Tribute at the Anita Roddick Memorial Service – from the Littlehampton College Website