AMSOIL Inc. is an American corporation based in Superior, Wisconsin that primarily formulates and packages synthetic lubricants, fuel additives, and filters. Company founder Albert J. Amatuzio developed several synthetic motor oil formulations throughout the mid-to-late 1960s. He was commercially selling synthetic motor oil by 1968. In 1972, AMSOIL 10W-40 Synthetic Motor Oil became the world's first synthetic motor oil to meet American Petroleum Institute requirements, which prompted the company to adopt "The First in Synthetics" as its tagline. The company introduced several other synthetic lubricants that represented industry firsts throughout the 1970s and early 1980s.
Recent history
In 1994, Amatuzio was inducted into the Lubricants World Hall of Fame. Into the 2000s, AMSOIL developed nanofiber materials to be used in oil filters for increased filtration and durability. Nanofiber materials were also developed for air filters, resulting in better performance than traditional cellulose fiber filters. AMSOIL has also developed gear oil for wind turbines, with sale trends increasing through the late 2010s during the increase of renewable energy investments.
Amatuzio died on April 1, 2017. Today, Amatuzio's son, Alan Amatuzio, serves as AMSOIL Chairman & CEO.
Sponsorships
AMSOIL sponsors several motorsports events, race series, motorcycle rallies, professional drivers, and other influencers. Examples include the USAC Amsoil National Sprint Car Series, Sturgis Motorcycle Rally, Championship Off-Road, the Ultimate Callout Challenge, Team O’Neil Rally School, off-road driver Bryce Menzies and many others. AMSOIL also has the naming rights to an ice hockey venue in Duluth, Minnesota, named AMSOIL Arena.
Certifications and licenses
- NSF-ISR ISO 9001:2015 Certification
- NSF-ISR ISO 14001:2015 Certification
- API license
References
External links
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