Allan Jaffee (born Abraham Jaffee; March 13, 1921 – April 10, 2023) was an American cartoonist. He was known for his work in the satirical magazine Mad, including his trademark feature, the Mad Fold-in. Jaffee was a regular contributor to the magazine for 65 years and is its longest-running contributor. In a 2010 interview, Jaffee said, "Serious people my age are dead."
With a career running from 1942 until 2020, Jaffee holds the Guinness World Record for having the longest career as a comic artist.
In the half-century between April 1964 and April 2013, only one issue of Mad was published without containing new material by Jaffee.
In 2008, Jaffee was honored by the Reuben Awards as the Cartoonist of the Year. Cartoonist Arnold Roth of The New Yorker said, "Al Jaffee is one of the great cartoonists of our time." Peanuts creator Charles M. Schulz wrote, "Al can cartoon anything."
In 1927, Mildred took her four sons, with Morris's consent, back to Zarasai. After a year, Morris took the family back to the United States. After another year, Mildred took the children back to Lithuania, where they lived in a shtetl. With reading material scarce in his new home, Morris mailed comic-strip clippings from the United States. Jaffee became known for his ability to trace figures like Little Orphan Annie in the sand, for the amusement of his friends as well as the local bullies. David, Jaffee's youngest brother, returned to U.S. in 1940, months before much of Zarasai's Jewish population was murdered in the Holocaust, including, apparently, Mildred herself.
Jaffee studied at the High School of Music & Art in New York City in the late 1930s, along with his brother Harry and future Mad personnel Will Elder, Harvey Kurtzman, John Severin, and Al Feldstein.
While Morris's perseverance probably saved his sons' lives, he later showed increasingly erratic behavior himself, thereby missing his son's high school graduation, and inexplicably discarding all his belongings and art projects once he left for the Army.
Jaffee served in the U.S. Army during World War II, where he worked as an artist for the military in various capabilities. His work included the original floor plan for the Rusk Institute of Rehabilitation Medicine. During this time, he took advantage of the military's free name change service, first to "Alvin Jaffe" by mistake, then to "Allan Jaffee". While working at the Pentagon, he met Ruth Ahlquist, whom he married in 1945.
In 1946, Jaffee returned to civilian life, working for Stan Lee. For approximately a year and a half in the late 1940s, Jaffee was editing Timely's humor and teenage comics, including the Patsy Walker line.
Jaffee recalled in a 2004 interview:
From 1957 to 1963, Jaffee drew the elongated Tall Tales panel for the New York Herald Tribune, which was syndicated to over 100 newspapers. Jaffee credited its middling success with a pantomime format that was easy to sell abroad, but his higher-ups were unsatisfied with the strip's status: "The head of the syndicate, who was a certifiable idiot, said the reason it was not selling [better] is we gotta put words in it. So, they made me put words in it. Immediately lost 28 foreign papers." A collection of Jaffee's Tall Tales strips was published in 2008. Jaffee also scripted the short-lived strips Debbie Deere and Jason in the late 1960s and early 1970s. Since 1984, Jaffee has provided illustrations for "The Shpy", a lighthearted Jewish-themed adventure feature in Tzivos Hashem's bimonthly children's publication The Moshiach Times.
Mad
Jaffee first appeared in Mad in 1955, one issue after its transformation from comic book format to magazine. When editor Harvey Kurtzman left in a dispute three issues later, Jaffee went with Kurtzman. Jaffee contributed to Kurtzman's first two post-Mad publishing efforts, Trump and the creator-owned Humbug, though both were much less successful than Mad.
The Fold-In became one of Mads signature features, and it appeared in almost every issue of the magazine from 1964 to 2020. A single issue in 1977 was published without a Fold-In (though Jaffee supplied the issue's back cover), and a 1980 issue instead featured a unique double-visual gimmick by Jaffee in which the inside back cover and the outside back cover merged to create a third image when held up to the light. The third-ever Fold-In in 1964 featured a unique diagonal folding design, rather than the standard left-right vertical format. The image revealed the four members of The Beatles becoming bald (and thus losing their popularity).
In a Mad-like wrinkle, there are two answers to the question "When was Jaffee's last Fold-in?" The final one he designed appeared in the June 2019 issue. But his last Fold-in to be published, a personal farewell to readers, appeared in the August 2020 issue. Jaffee had prepared it six years in advance, to be published after his own death. Instead, it ran after he officially announced his retirement at the age of 99, as the conclusion of an "All Jaffee" tribute issue. Cartoonist Johnny Sampson succeeded Jaffee on the feature.
The Far Side creator Gary Larson described his experience with the Fold-In: "The dilemma was always this: Very slowly and carefully fold the back cover ... without creasing the page and quickly look at the joke. Jaffee's artistry before the folding was so amazing that I suspect I was not alone in not wanting to deface it in any way." Otherwise, all his work was done by hand. "I'm working on a hard, flat board ... I cannot fold it. That's why my planning has to be so correct." In 2008, Jaffee told one newspaper, "I never see the finished painting folded until it's printed in the magazine. I guess I have that kind of visual mind where I can see the two sides without actually putting them together." Contrasting current art techniques and Jaffee's approach, Mads art director, Sam Viviano, said, "I think part of the brilliance of the Fold-In is lost on the younger generations who are so used to Photoshop and being able to do stuff like that on a computer."
In August 2008, Jaffee was interviewed for an NY1 feature about his career. He said, "It astonishes me that I still am functioning at a fairly decent level. Because there were a lot of dark days, but you have to reinvent yourself. You get knocked down and you pick up yourself and you move on."
Frequent themes
thumb|left|Jaffee signing in 2008
Will Forbis wrote: "This is the core of Jaffee's work: the idea that to be alive is to be constantly beleaguered by annoying idiots, poorly designed products and the unapologetic ferocity of fate. Competence and intelligence are not rewarded in life but punished." In the book Inside Mad, fellow Mad writer Desmond Devlin called Jaffee "the irreplaceable embodiment of Mad Magazines range: smart but silly, angry but understanding, sophisticated but gross, upbeat but hopeless. ... He's uncommonly interested in figuring out how things work, and exasperated because things NEVER work."
Jaffee contributed to hundreds of Mad articles as either a writer or an artist and often both. These included his long-running "Snappy Answers to Stupid Questions", which present multiple putdowns for the same unnecessary or clueless inquiry, and several articles on inventions and gadgets, which were presented in an elaborately detailed "blueprint" style. Sergio Aragonés said of Jaffee, "He is brilliant at many things, but especially inventions. When he draws a machine for Mad, no matter how silly the idea, it always looks like it works. He thinks that way because he is not only an artist, but a technician as well ... He is the guy who can do anything."
During the Vietnam War, Jaffee also created the short-lived gag cartoon Hawks & Doves, in which a military officer named Major Hawks is antagonized by Private Doves, an easygoing soldier who contrives to create surreptitious peace signs in various locations on a military base. In a 1998 issue, all the Hawks & Doves strips were republished, along with an original strip in color on the back of the issue.
Some of Jaffee's features were expanded into stand-alone books, including a 1997 collection of Fold-Ins titled Fold This Book! and eight "Snappy Answers" paperbacks. Referring to the latter, Jaffee said, "I was going through a divorce when I started that. I got a lot of my hostility out through Snappy Answers."
Awards and recognition
thumb|Jaffee at the Comic New York symposium at [[Columbia University's Low Library on March 24, 2012. Seated from left to right are Danny Fingeroth, Dean Haspiel, Miss Lasko-Gross, Jaffee and Tracy White.]]
Jaffee won the National Cartoonists Society Advertising and Illustration Award for 1973, its Special Features Award for 1971 and 1975, and its Humor Comic Book Award for 1979. In 2008, he won the Reuben Awards' Cartoonist of the Year.
In 2005, the production company Motion Theory created a video for recording artist Beck's song "Girl" using Jaffee's Mad Fold-Ins as inspiration; Jaffee's name appears briefly in the video, on a television screen.
The March 13, 2006, episode of The Colbert Report aired on Jaffee's 85th birthday, and comedian Stephen Colbert saluted the artist with a Fold-In birthday cake. The cake featured the salutary message "Al, you have repeatedly shown artistry & care of great credit to your field." When the center section of the cake was removed, the remainder read, "Al, you are old."
In October 2011, Jaffee was presented with the Sergio Award at a banquet in his honor from the Comic Art Professional Society.
In July 2013, during San Diego Comic-Con, Jaffee was one of six inductees into the Will Eisner Hall of Fame. Jaffee, who worked for Eisner in his studio for one of his earliest jobs, was not present during the convention, and the award was accepted by Mad art director Sam Viviano, who presented it to Jaffee at a later date. The other inductees were Lee Falk, Mort Meskin, Spain Rodriguez, Joe Sinnott, and Trina Robbins. In April 2014, Jaffee was elected to the Society of Illustrators' Hall of Fame.
In October 2013, Columbia University announced that Jaffee had donated most of his archives to the college.
On March 30, 2016, it was officially declared that Jaffee had "the longest career as a comics artist" at "73 years, 3 months" by Guinness World Records. Guinness noted that he had worked continuously, beginning with Jaffee's contribution to the December 1942 issue of Joker Comics and continuing through the April 2016 issue of Mad.
On April 9, 2016, Jaffee received a Life Time Achievement Award - the National Cartoonist Society's Medal of Honor in New York City.
Mary-Lou Weisman, a friend of Jaffee for more than three decades, wrote a profile of him for Provincetown Arts, which she later expanded into the biography, Al Jaffee's Mad Life, published in 2010 by It Books, an imprint of HarperCollins. In addition to reprints of his past work, Jaffee tells his life story to Weisman in an interview style.
Personal life
Jaffee married Ruth Ahlquist in 1945; they had two children, Richard and Debbie. They divorced in 1967. After the divorce, Gaines provided Jaffee with studio space at the Mad offices.
His oldest younger brother Harry Jaffee (1922–1985), who also had artistic talent, had long been coping with various illnesses—for a time he had been committed to Bellevue Hospital Center. Harry had been living with the Jaffees at the time. After the divorce, Jaffee took two apartments in Manhattan, one for him, and one nearby for Harry. Jaffee also hired him from 1970 to 1977 to do his background detail and lettering. Harry quit upon Jaffee's remarriage.
In 1977, Jaffee married Joyce Revenson, a widow. They lived in Manhattan, summered in Provincetown, Massachusetts, and wintered in Puerto Vallarta, Mexico. Joyce died in January 2020.