thumb|right|A 99 Flake, with a Flake chocolate bar

A 99 Flake or simply 99 (also ninety-nine) is an ice cream cone with a Flake inserted into it, commonly sold by ice cream vans in the United Kingdom and Ireland.

Created at the Cadbury's factory in Birmingham, England, the Flake was originally designed to be a cuboid and to fit into a wafer. By 1930, Cadbury's was selling half-length Flake "99s" specifically for serving in ice cream cones.

Cadbury 99 Flake bar

The Flake chocolate bar manufactured and marketed by Cadbury was first developed in the UK in 1920.

The early "99 Flake" took the form of an ice cream sandwich. It consisted of a Flake bar inserted between two servings of ice cream, then placed between two wafer biscuits.

In 1930, Cadbury started producing a smaller version of the standard Flake bar especially for use with ice cream cones.

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References

  • BBC News story about origin of the name

fi:99 Flake